„Serial reduction of breakfast cereal packaging of different brands by objectifying text and image assignments.“ By focusing on the content of the package we awaken the consumer to think about what he buys. because today exists a distorted image between packaging, content and the consumer. The packaging of different products leads through its coloring or typo to stimulus satiation and finally to an overwhelming desire. The aim of UN-MASKING was to call the consumers attention back to the content of products. Therefore we reduce the packaging design. So we just kept the essential marks of the content and reproduced the wrapping with a minimalistic design.
animated wallpaper | RE – MASK
„In this project, the door of the 2G Studios was animated by the ‚babuschka‘ – principle: The door opens; then closes behind them reappeared, opened to reappear.” The mask represents the object of itself – so the door projects the same door on it. You can´t see what´s behind it – just the opening of the door – a infinity door. You can only move in one direction but you don’t go forwards. The contemplator is still in the real world during he has a look at a distorted world. A labyrinth is starting. Reality and fiction blur to an unit.
blinking billboard | MASK
Unlike a conventional alarm clock, the BLINKING BILLBOARD catches one´s eye by visually. The message is the same: „Wake up / Get up, you‘re too late.“ But the BLINKING BILLBOARDS should reach a deeper meaning. Therefore the alarm clock should advise the people of being more carefully. They should ask themselves if they are too late or is it too late.
BA 1st Semester | Winter 2013/2014 | with M.Klauß, H.Seeh, N.Lim
Fundamentals of Design
State Academy of Art and Design Stuttgart
